SEO & AEO Advisory
Get your website
to page 1.
And keep it there.
SEO & AEO strategy that drives organic traffic, ranks for the keywords your customers are searching, and positions your brand where it matters — on Google and in AI-powered search.
Trusted by brands across industries
What I Do
Visibility is not an accident. It is architecture.
Every engagement moves through the same four phases. Click any phase to see what actually happens inside it.
Before any recommendation, a diagnostic. I survey what a search engine — and increasingly, an answer engine — can see, can't see, and is misreading about your brand. Nothing else makes sense without this baseline.
- ✓Technical crawl & indexabilitypages discovered
- ✓Schema & structured datacoverage report
- ✓Core Web VitalsLCP · INP · CLS
From the diagnosis, a plan. I map the actual questions your buyers are typing — and the answers AI engines are summarising on your behalf — into a content architecture that ranks for both. This is where AEO becomes inseparable from SEO.
- ✓Keyword universeintent-mapped
- ✓Content hub & spoke architecturepillar plan
- ✓AEO positioningentity & answer design
Strategy that doesn't ship is a memo. I work alongside your team — or write directly to your CMS — to ensure every recommendation lands in production and survives contact with reality.
- ✓On-page optimisationtitle · meta · schema
- ✓Technical fixes in-codebasePR-ready
- ✓Content productionbriefs · drafts on full-service
Every engagement ships with a private dashboard and a quarterly one-pager — so you always know what moved, what didn't, and what I'm doing about it.
- ✓Monthly performance reviewin your Notion
- ✓AI citation trackingby query
- ✓Quarterly strategic review90-day reset
Sectors
I’m industry-agnostic — the strategy doesn’t change. Recent and current work spans these sectors:
Food & BeverageHealth & WellnessE-commerce & DTCProfessional ServicesSaaS & TechnologyTravel
What You Get
Tangible outcomes, not just recommendations.
yourbrand.com › product-page-1
Product Title Here | Home | My Store | Buy Now
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Click here to learn more about this product.
yourbrand.com › shop › skincare › botanical-serum
Botanical Face Serum — Ethical Skincare for Sensitive Skin
Plant-derived serum crafted for sensitive skin. Free of parabens, sulfates, and synthetic fragrance. 30ml.
Clean technical foundation
Remove URL errors, fix broken links, and resolve crawl issues so search engines can properly index every page on your site.
Clear site architecture
Restructure your website so Google understands what it is about — logical hierarchy, proper internal linking, and semantic markup that signals relevance.
Page 1 visibility
Create and optimise high-quality content targeting the keywords that matter most to your business — getting you in front of people actively searching for what you offer.
AI-ready content
Structure your content so AI platforms like ChatGPT and Google AI Overviews cite your brand when answering questions in your space.
Start Here
$50
SEO Audit
Not sure where you stand? Start with a comprehensive audit of your website’s search performance. I’ll review your site top to bottom and deliver a detailed report with a prioritised list of exactly what to fix — and why.
The audit includes a 30-minute call to walk you through the findings and discuss next steps. No obligation to continue beyond that.
Book your auditWhat’s included
- 01
On-page SEO review — heading structure, meta tags, schema, and hierarchy
- 02
Keyword landscape analysis — where you rank and where the opportunities are
- 03
Competitive positioning review — how you compare to competitors on search
- 04
Content gap assessment — what's missing that your audience is searching for
- 05
Prioritised action plan — a ranked list of what to fix first for maximum impact
Selected Work
One case in detail.
Next case study coming soon.
Closing the gap between how your brand is found, and how it is felt.
About
The person behind the strategy.
I’m Sofya Durneva — an SEO & AEO advisor based in Denver, Colorado. I help brands architect their digital visibility with the same care they bring to everything else they do.
I have spent the last five years watching brands spend beautifully on everything a customer will see — and almost nothing on the architecture that decides whether the customer ever arrives.
Frequently Asked
Questions, answered.
How long until I see results?
SEO compounds. Most clients see meaningful ranking movement within 8–12 weeks, with more decisive shifts between months 4 and 6. Technical fixes can deliver faster wins (sometimes days), while content-driven and authority-driven gains take longer. I set clear benchmarks for each engagement so the timeline is never a mystery.
How much involvement will be asked from me?
It depends on the package. Some engagements are fully hands-off — I audit, strategise, and execute end-to-end. Others are collaborative, with weekly strategy sessions while your team handles implementation. I scope every engagement to match your team's capacity, and I'll tell you upfront how much of your time I'll need.
Do you write copy?
Depending on the package. Content writing and on-page optimisation are typically included in content-strategy engagements. For heavier copywriting — landing pages, blog series, product descriptions — we scope it in separately. I don't hand off AI-generated drafts; every word is researched, intentional, and written to your brand voice.
Which platforms do you work with?
Any platform — I'll pick it up. I have deeper hands-on experience with WordPress, Shopify, Squarespace, and Wix, but SEO fundamentals travel. If your site runs on Webflow, Framer, a headless setup, or something custom, that's fine — the strategy doesn't change.
How do you measure performance?
With the metrics that actually indicate SEO health — not vanity numbers. I track keyword rankings (positions 1–20 only), organic impressions and clicks in Google Search Console, AEO citation presence across ChatGPT, Perplexity, and AI Overviews, and organic traffic quality. Every engagement includes a monthly review with charted trends, not a data dump.
Get in Touch
Let’s talk about your brand’s visibility.
The best way to start is a free 30-minute consultation. We’ll discuss where you are now, where you want to be, and whether working together makes sense.
Book a free consultationOr email directly: hello@sofyadurneva.com
Or send a message