Service — Ecommerce SEO / Sofya Durneva
E-commerce & DTC · Product-led SEO + AEO

Ecommerce SEO services for stores that deserve the first click.

Your product is beautiful and your catalogue is deep — but if Google and AI answers can’t read your product pages, none of it gets found. I optimise the pages that actually sell: product, category, and the schema behind them.

Book a $50 ecommerce SEO audit
A search query fanning out into ranked search results, each with a star rating — the search visibility and review-rich snippets ecommerce SEO earns.
01Product pages & descriptions
02Category & collection pages
03Reviews & product schema
04Supporting blog content

Our e-commerce clients

Romero Cookies logoGet Zingy logoHealthy Harvests logoFleche logoGreenfinder logoAzomalli logo
The argument
A store no one can find is just an expensive secret.

Plenty of attention goes to the blog and the landing pages. But the pages that actually make money — your product and category pages — are usually the least optimised: thin descriptions copied from the manufacturer, no internal structure, and no schema telling search engines what’s on them.

Ecommerce SEO is catalogue work. It means treating every product and collection page as a page that can rank, earn a rich result, and get cited in an AI answer — not just a place to put a buy button.

I work as a fractional ecommerce SEO consultant — not an agency reselling a checklist — so the catalogue work gets done by the person who scoped it, on the pages that actually move revenue.

§ 01Product catalogue optimisation

The catalogue is where the buying happens — and where the easy wins hide. This is the work, page type by page type.

01Product pages & descriptions

Strong product page SEO starts here: rewrite thin or duplicated descriptions into researched, on-brand copy that ranks for what buyers actually search — and reads like it was written for a person, not a crawler. SEO product descriptions done properly.

02Category & collection pages

Ecommerce category page SEO is the highest-intent, most-overlooked work: structure, copy, and internal links so collection pages rank for the broad commercial terms — not just individual products.

03Review & rating showcase

Surface the reviews you’ve already earned on the page itself, marked up so Google can show star ratings — trust that travels straight into the search result.

04Supporting blog content + interlinks

Editorial that answers the questions buyers ask before they purchase — written with real expertise and linked directly to the products it supports, so content becomes a path into the catalogue, not a dead end.

38×
§ 02 — Proof

A Shopify cookie brand went from ~50 to 1,878 estimated monthly organic visits in 90 days — by rebuilding the catalogue and content around how people actually search.

Read the Romero Cookies case ↗
A quiet aside

You’ve built something worth finding. Let’s make sure the right people actually do. Start with a $50 ecommerce SEO audit

§ 03Questions, answered

What is ecommerce SEO?

Ecommerce SEO is the work of getting an online store's product and category pages to rank in organic search — through technical structure, on-page copy, and schema — so the catalogue itself becomes a source of revenue, not just the blog around it.

How long does ecommerce SEO take to show results?

Faster than most people expect on the technical side — schema fixes, crawl issues, and product-page structure can move within weeks. Content-driven and authority gains compound over months three to six. I set clear benchmarks per engagement, so the timeline is never a guess.

Do you rewrite product descriptions?

Yes. Thin or manufacturer-copied product descriptions are one of the most common reasons a catalogue underperforms. I rewrite them to be researched, on-brand, and genuinely useful — copy that ranks for what buyers search and reads like a person wrote it, because one did.

What is product and review schema, and why does it matter?

Schema is structured data that tells search engines exactly what's on a page — price, availability, brand, and the star ratings you've earned. It's what makes your products eligible for rich results in Google, and increasingly what lets ChatGPT, Perplexity, and AI Overviews cite your store as the answer.

Which platforms do you work with?

Shopify most often, plus Squarespace and fully headless stores. The platform changes the implementation, not the strategy — ecommerce SEO fundamentals travel across all of them.

Do you produce the supporting blog content too?

When it's scoped in, yes. The blog earns its keep by answering the questions buyers ask before they purchase and linking directly to the products it supports — so content becomes a path into the catalogue, not a dead end.

How is ecommerce SEO different from regular SEO?

Regular SEO spreads across blogs and landing pages; ecommerce SEO is catalogue work. Your product and category pages are the surface where buying actually happens, and they need structure, copy, and schema — not just a content calendar.

§ 04 — Work together

Let’s make your catalogue impossible to miss.

The best place to start is a short conversation — where your store is now, where the easy wins are, and whether working together makes sense.

Ecommerce SEO · Sofya Durneva← Back to home