Service - Denver SEO / Sofya Durneva
Based in Denver, CO · Local & national · In person or remote

Denver SEO from a consultant who lives here and works everywhere.

Local SEO for Denver businesses that need the map pack and the right service pages, and national SEO for brands that happen to be based here. One consultant, no account manager between you and the work.

Service area
Denver neighborhoods
  • Capitol Hill
  • Cherry Creek
  • LoDo
  • RiNo
  • Highlands
  • Wash Park
  • Baker
  • Five Points
  • Sloan's Lake
  • Park Hill
  • Congress Park
  • Denver Tech Center
Metro and Front Range
  • Aurora
  • Lakewood
  • Littleton
  • Englewood
  • Centennial
  • Golden
  • Arvada
  • Westminster
  • Broomfield
  • Boulder
  • Castle Rock
  • Highlands Ranch

And remote across the US and Europe. Most of my clients have never been to Colorado.

01Google Business Profile & map pack
02One page per service
03Reviews, citations & local schema
04National SEO from a Denver base
The argument
Denver has more SEO agencies than most cities its size. Most of them sell the same package.
Watercolor elevation sketch of a two-story Larimer Square brick storefront with a dusty-blue awning and the Front Range drawn as a pencil line behind it.

A Denver business usually needs two things from search: to show up in the map pack for the searches that happen within a few miles, and to have one page per service that Google can rank for the people who search by what they need rather than where they are. Neither requires a twelve-month agency contract. Both require someone to read your site and your profile, and to know which of the two you are losing.

§ 01

What a Denver search result is made of

Search for almost any service with Denver in the query and you get the same page: a map pack of three profiles, then the organic results. Local SEO in Denver is the work of winning both.

therapist denver
AI Overview
Businesses
A practice in Cherry Creek
4.9 · 86 reviews · Therapist
A practice in Capitol Hill
5.0 · 41 reviews · Therapist
A practice in the Highlands
4.8 · 112 reviews · Therapist
Find a Therapist in Denver, CO
A national directory, 2,400 listings
Best Therapists in Denver
Another national directory
Anxiety therapy in Denver for high achievers
A practice with one page per specialty
A

The map pack

Three profiles chosen by proximity, relevance and prominence. Your Google Business Profile, your reviews and your categories decide whether you are one of them. No website change alone gets you in.

B

The organic results

Directories take the first spots for the broad term. A practice gets in by owning the specific one: a page written for “anxiety therapy denver”, not a services list.

C

The AI Overview

Increasingly on top, and it cites the profiles and pages that have clear entity signals: schema, consistent name and address, credentials on the page.

§ 02

Denver local SEO services, piece by piece

Each item is tagged with the part of the result it moves. The audit tells us which three to start with.

01Map pack

Google Business Profile

Primary and secondary categories, services, hours, photos that are actually yours, posts and the Q&A nobody fills in. The profile is the local ranking page.

02Map pack

Reviews, asked for and answered

A simple way to ask every happy customer, a reply to every review, and review markup where Google allows it.

03Map pack

Citations and consistency

The same name, address and phone on every directory that matters in Denver, and the wrong ones cleaned up.

04Organic

One page per service

Not a services list. A page for each thing you do, written around how Denver searches for it, with the neighborhood only where real demand exists.

05Organic

Local schema and trust signals

Business, service and person markup with your address and service area, credentials where Google looks for them, and FAQ markup on the pages that answer questions.

06Both

Denver links and mentions

Chambers, local press, partners, event listings and the directories your industry trusts. Earned, not bought.

§ 03 · Denver and Front Range clients

Four clients within an hour of here. The rest are not, and that is the point.

A Denver chocolate maker, a Denver health coach, a microgreens farm in Golden and a Colorado pepper relish brand. The same work ranks a therapy practice in Brooklyn and a B2B marketplace in Belgium. Denver is where I live and where we can meet. The method does not change with the zip code.

Denver, COGolden, COBrooklyn, NYManhattan, NYBelgiumRemote across the US
§ 04

Who this is for in Denver

Therapy and health practices

Specialty pages, credentials, the map pack for the neighborhoods you see clients in.

SEO for therapists →

Food, beverage and DTC brands

Denver ships a lot of good products. Catalog SEO so the store ranks beyond the farmers market.

Ecommerce SEO →

Startups in RiNo, LoDo and the DTC

National SEO from a Denver base: category, comparison and use-case pages.

SEO for startups →

Professional and home services

Lawyers, accountants, designers, contractors: service pages plus the map pack, no doorway pages.

Small business SEO →
§ 05

A consultant, a Denver SEO company or a marketplace freelancer

This consultantDenver SEO companyMarketplace freelancer
Who you talk toMe, every timeAn account managerWhoever bid lowest
Who does the workMeA rotating teamUnknown
ContractMonth to month6 to 12 monthsPer gig
Knows DenverLives hereUsuallyRarely
ReportingPositions 1 to 20, impressions, inquiriesA dashboardA screenshot
First step$99 auditA sales callA proposal
§ 06 · How it works

Three shapes of work, and you pick the first one.

  1. 01

    The audit

    Technical, on-page, keywords, map pack and AI search, for $99, in five business days.

  2. 02

    Fix the foundation

    Profile, titles, service pages, schema. A one-off scope when that is all a site needs.

  3. 03

    Keep it moving

    A few days a month: content, reviews, links and the monthly review. Month to month.

An aside

If you have been quoted a twelve-month contract for what sounds like a profile fix and six pages, get a second opinion first. Book a free consultation→

§ 07

Questions Denver businesses ask

How much does SEO cost in Denver?

Denver SEO companies typically charge between $1,000 and $5,000 a month on a six to twelve month contract. I price by the shape of the work instead: a $99 audit first, a one-off scope when the site only needs its foundation fixed, and a monthly fractional engagement when there is ongoing work worth doing. No contract beyond the month we are in.

What is the difference between local SEO and regular SEO?

Local SEO is the work that puts a business in Google's map pack and in the organic results for searches with local intent, such as "therapist denver" or "bakery near me". It runs on your Google Business Profile, reviews, citations and location signals. Regular, or organic, SEO is the page-level work that ranks your site for what you do regardless of where the searcher is. Most Denver businesses need both, which is why this page covers both.

How long does local SEO take in Denver?

Google Business Profile changes can move your map-pack position within two to six weeks. Service pages and reviews compound over three to six months. Competitive neighborhoods and categories, such as dentists in Cherry Creek or injury lawyers downtown, take longer and need links. The audit tells you which case you are in before you spend anything.

Do you only work with Denver businesses?

No. I am based in Denver, and most of my clients are elsewhere: therapy practices in New York, ecommerce brands across the US, a B2B marketplace in Belgium. The work is remote first. Being in Denver means a Denver client can also meet me in person, which matters for some and not for others.

Do you set up and manage Google Business Profiles?

Yes. Setting one up, claiming or recovering one, fixing categories and services, writing the description, adding photos and posts, and building a review routine your front desk can keep up. Google Business Profile optimization is the single highest-leverage local SEO task for most Denver businesses.

Do you work with businesses in Boulder, Colorado Springs or Fort Collins?

Yes. Local SEO in Boulder, Golden, Castle Rock or Colorado Springs works the same way, with different competitors and different search volumes. I check the actual demand for your area before promising anything about rankings.

Do you build websites?

No. I work inside the site you have, whether that is Squarespace, Wix, Shopify, WordPress, Webflow or Framer, and with your developer when there is one. If the site genuinely needs rebuilding, I will say so and tell you what the new one needs to have for SEO.

Can we meet in person?

Yes. Coffee in Cherry Creek or Capitol Hill, or at your office, for the kickoff and when something is easier to work through at a table. Day to day it runs on calls, shared documents and your CMS.

Do you also run Google Ads?

No. I do SEO and AI search only. I will read your Ads data when it helps the keyword work, and I am happy to coordinate with whoever runs your campaigns.

Can a Denver startup use you for national SEO?

Yes, and several do. The Denver part is where I live and where we can meet. The work for a startup or an online store is national or international, and the page for that is SEO for startups.

Why a Denver SEO consultant rather than a Denver SEO company?

A company gives you a team, a process and an account manager, which suits a large business with a large budget. A consultant gives you one experienced person who reads your site, sets the priorities and does the work. For a practice, a store or a small team, that usually gets more done per dollar, and you always know who to call.

In a client's words
Sofya transformed our referrals and visibility, and in turn has completely changed my business for the better. If you're a business owner and/or therapist looking to improve your visibility on Google, I cannot recommend Sofya enough.
Deanna Doherty, LCSWFounder, Shifting Tides Psychotherapy · New YorkPublic LinkedIn recommendation, September 2026Read the Shifting Tides case →
§ 08 - Work together

Coffee in Denver, or a call from anywhere.

Thirty minutes on where your business shows up today, where it should, and whether the gap is the profile, the pages or both.

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