Case 002 / 2026 - Lizy ↗

B2B Automotive · Used-car leasing · SEO strategy

B2B ecommerce SEO at inventory scale: Lizy’s used-car marketplace, now #1 in Belgium for leasing voiture.

Role: SEO strategy
Industry: B2B automotive · used-car leasing
Window: Nov 2024 - Jun 2026
Markets: Belgium · France · Netherlands

Estimated monthly organic visits, June 2026

53K

From roughly seventeen thousand to fifty-three thousand estimated monthly organic visits across three markets, between November 2024 and June 2026.

Monthly organic visits, before17,144

Monthly organic visits, after53,123

Avg. Google positionPage 3 → Page 1

MarketsOne → Three

§ The windowTwenty months.

A B2B used-car leasing marketplace grew from 17,000 to 53,000 estimated monthly organic visits - and moved from page three of Google to page one in two languages.

§ 01

The starting line: a strong brand, an invisible category

Average Google position24.7Page three. The brand ranked; the category didn’t.

Keywords in the top 2014,832A wide footprint, most of it parked below the fold.

Lizy was already a real business: a Belgian scale-up leasing quality used cars to companies and the self-employed, with a live inventory of hundreds of vehicles and a site that behaves like a large e-commerce store - except the products drive away. When someone searched the brand, Google delivered. When a company searched the category, the bank-owned leasing giants owned page one.

And Belgium asks its questions in two languages. Every hub, guide and tool had to exist in French and in Dutch - and rank in both.

§ 02

The reframe: SEO as infrastructure

A single sentence changed the brief

What ranks a site like this isn’t pages. It’s infrastructure.

A leasing marketplace can’t be ranked by hand. Hundreds of listings are live at any moment, and the moment a car is leased, its page is gone. What ranks a site like this is infrastructure: segment hubs that never expire, editorial clusters that answer the market’s questions, and fiscal tools that earn links by being genuinely useful - built in French and in Dutch, so both halves of the market meet the same machine.

01Segment hubs

02Editorial clusters

03Fiscal tools

04Two languages

05Authority & links

§ 03

One SEO system, two languages

Five pieces of search infrastructure, each holding page-one positions for its anchor query by the end of the engagement - with the French and Dutch sides of the market covered by the same machine.

01Leasing voiture - the FR hubThe head term for the entire market, held by an evergreen segment hub.#14,200 impr. / mo

02Voiture électrique - the EV clusterA French guide cluster covering every EV question the market asks.Page 117,200 impr. / mo

03Elektrische auto - the NL mirrorThe same cluster, rebuilt natively for Dutch-speaking Belgium.Page 131,500 impr. / mo

04Calcul ATN - the fiscal toolsCompany-car tax calculators every Belgian employer needs once a year.Top 3300 impr. / mo

05Goedkoopste lease - the price hubsPrice-led hubs for the highest-intent queries in the market.Top 3380 impr. / mo

Positions and impressions: Google Search Console, June 2026, for each cluster’s anchor query; leasing voiture verified at #1 in Belgium in July 2026 (Ahrefs Rank Tracker). Underneath each anchor sits the long tail - the EV clusters alone rank for thousands of related queries between them.

§ 04 · The deltas, three ways

Keywords in Google’s top 3

2.4×

3,525→8,563

Google Search Console - June 2026 versus the November 2024 baseline, full calendar months.

Average Google position

Page 1

page 3→page 1

The site-wide average position moved from 24.7 to 9.9 - from page three of Google to page one.

Referring domains

3.4×

248→850

The link profile that carried Domain Rating from 33 to 43, per Ahrefs.

The breadth grew alongside the peaks: 14,832 keywords in the top twenty became 31,373.

§ 05 · The anchor

leasing voiture

The head term for the entire Belgian car-leasing market - and Lizy’s evergreen hub is now the number-one result in Belgium.

Position · CompanyA head term, taken from giantsAnchor query impressions - 4,200 / monthThe names below Lizy on that page are the leasing arms of European banking groups. The one on top is the scale-up.

§ 06 · The export

13×

The SEO system was built once, then translated. France, a market Lizy entered with near-zero visibility, was outdrawing the home market by the end of the window.

Belgium · the home market

14.6K → 19.2K

Estimated monthly organic visits, up 31% in a market the incumbents already saturated.

France · the export

2.5K → 32.8K

Thirteen times the estimated monthly organic visits on the same hubs, clusters and tools - localised, not mirrored.

Netherlands · the newest market

~0 → 1.2K

Launched from a standing start on the same playbook, third market in.

The point of building SEO as a system is that the second market costs a fraction of the first - and the third costs less than the second. Estimated visits per Ahrefs, November 2024 versus June 2026.

§ 07 · The shape of growth

Twenty months, three markets, one organic-traffic curve.

SourceAhrefs - lizy.be · lizy.fr · lizy.nl

Estimated organic visits (monthly)

Hover the chart for monthly trendline values.

Nov 2024Mar 2025Jul 2025Nov 2025Mar 2026Jun 2026

Breadth · keywords in top 20

14,832 → 31,373

More than double the surface area Google ranks - positions one to twenty only, nothing padded.

Demand · monthly impressions

840K → 1.21M

Peaking at 1.69 million in January 2026, per Search Console.

Value · organic traffic worth

$11.5K → $30K

The monthly ad-equivalent value of the group’s organic traffic, per Ahrefs.

Data sources: Google Search Console (lizy.be) for positions, impressions and keyword counts; Ahrefs Site Explorer for estimated visits, traffic value, Domain Rating and referring domains. Keyword counts include positions 1-20 only. Baseline: November 2024; endline: June 2026 - both full calendar months. Estimated visits are summed across lizy.be, lizy.fr and lizy.nl.

A B2B used-car leasing marketplace became a page-one presence in two languages and three markets, in twenty months, by treating search as infrastructure rather than a channel.

§ 09Work together

If you want a channel like this for your business, here’s the next step.

I take on a small number of clients each quarter. Most engagements start with a paid audit - so we both know what we’re working with - and grow into a long-term SEO strategy engagement shaped around your market, your inventory and your languages.

Start with a $50 auditA focused review of one page or one keyword cluster, turned around in a week.Talk about an engagementFor B2B and e-commerce teams ready to treat search as infrastructure.