SEO for startups that need pipeline, not a vanity blog.

Startup SEO is search strategy under constraints: little authority, little content, limited runway and a product that is still moving. Regular SEO playbooks assume a site with history and a team to feed it. For a startup the work is choosing the twenty pages that matter, building them properly once, and earning authority in a narrow lane before widening it.

As soon as the positioning stops changing weekly. Before that, keep the foundations clean: a crawlable site, one clear category page, your name indexed. Starting earlier wastes pages; starting later wastes the months search takes to compound. Most of my startup clients begin between seed and Series A.

Agency retainers for startups run from a few thousand dollars a month and come with an account manager and a content mill. I work as a fractional SEO consultant: a few days a month, senior strategy and the hands-on work that needs it, scoped to the stage you are at. The first step is the $99 audit, which tells both of us how much work there actually is.

An agency gives you a team and a process built for scale. A consultant gives you one experienced person who knows your product and sets priorities with the founders. Early on, priorities matter more than volume, which is why startups tend to get more from a consultant until there is a content engine worth running at agency scale.

SaaS sites have more page types that can rank: features, integrations, templates, docs, comparisons and alternatives. They also collect technical debt fast because the product and the marketing site change weekly. A SaaS SEO consultant spends more time on page architecture and templates than a consultant for a service business would.

Technical fixes and better titles can move rankings within weeks. Comparison and use-case pages usually rank within two to four months on a new domain, longer for crowded head terms. The compounding you want from organic shows between months four and nine, which is why the 90-day plan builds pages first and measures second.

Not at first. Most startup blogs are an island: posts that answer no searched question and link to no page that sells. The first content that pays is the category page, the comparisons and the use cases. Editorial comes once those exist and there is a reason to send readers somewhere.

It works when every generated page answers a real search with real data, and it damages a site when it does not. Integrations, locations and templates can earn it. Thin pages that swap one word in a template do not. I will tell you which side of that line your idea falls on.

That is the usual setup. I set direction, write the briefs and the specs, do the parts that need an SEO hand, and your team ships the rest. Weekly or biweekly sessions keep it moving between my days.

Mostly US, with some European clients. The B2B case on this site is a Belgian marketplace in three languages. Search strategy travels; what changes is the keyword data and the competitors.

Lizy, a B2B used-car leasing marketplace in Belgium, went from about 17,000 to about 53,000 estimated monthly organic visits in twenty months with me as the SEO strategist, and holds the number one spot for its most valuable term. The case study on this site has the full numbers and what I did and did not do.